London match and Mexico match: NFL’s international brand

On October 28, 2007, the New York Giants jerseys and Miami Dolphins competed at London’s New Wembley Stadium, the first NFL regular season outside North America. From this moment on, the London Games became a regular part of NFL’s annual calendar. NFL continued the habit of the US bowl, and only one London tournament in the first few years. Starting from the 2013 season, the number of matches began to increase gradually, especially in the 2017 season, four games were played in London. The stadium has been extended from Wembley to Twickenham, the shrine of rugby, and will be held at Spurs’new stadium in the future.

From the perspective of team selection, the league has deliberately considered giving more teams a chance to appear (only two of the 32 teams have played overseas so far), as well as developing overseas markets for specific teams. Los Angeles rams and Jackson jaguars, for example, have made repeated appearances in London, inseparable from the backgrounds of their owners. Rams owner Kroenke owns Arsenal, Jaguar owner Kehan controls Fulham, and has even considered setting up a home game for the Jaguar in Britain.

Because of the profound cultural origins and connections between Britain and America, the promotion of NFL jerseys china in Britain is relatively easy. Coupled with the high standard live broadcast of mainstream media, London’s brand is quite loud. But Britain is not the best place for the NFL international fan base, and its real headquarters are in Mexico and Canada in North America, which is also the focus of the NFL overseas series.

From the American bowl era, the audience in Mexico has great enthusiasm for NFL. In 1994, the American bowl between the cowboy and the oil man (Titan predecessor) attracted more than 110 thousand spectators. On October 2, 2005, the Cardinals and 49-man duel took place at the Aztec Stadium in Mexico City. As the first NFL regular season outside the United States, more than 100,000 spectators watched the match live.

Although the Mexico game was interrupted, NFL began to rebuild Mexico’s brand from the 2016 season. In addition to the selection of strong teams, more emphasis on the promotion of the league’s Mexican fans a large number of teams, and put the game on ESPN Monday night broadcast package, to expand the impact of the game. After all, the Spanish language market has always been the top priority of NFL.

Similar to Mexico, Canada has become a frequent destination for NFL teams because of its proximity to the United States and a good football base. The history of this can be traced back to 1926, when the American Football League AFL held the regular season at Toronto’s Maple Leaf Stadium. In the 1950s and 1960s, the NFL and CFL teams (the Canadian Rugby League) had more pre-season matches, and several NFL teams later arranged their own pre-season matches in Canada.

The farthest way to go is Buffalo Bill. From 2008 to 2013, they played a regular season in Canada as home teams. The early audience size was around 50 thousand, and the last two years slipped. But because this is Bill led behavior, and has not been officially counted into the Cheap NFL jerseys international tournament sequence.